Your LinkedIn profile appears everywhere your name appears on LinkedIn Get rid of default headlinesīy default, LinkedIn generates your headline based on your most recent job title and place of employment. Here’s what makes and breaks a LinkedIn headline.Ī strong headline gets people interested in your profile, and can make a big difference to the number of connections you get on LinkedIn. The short answer is that it’s the very first thing people see when they hover over your profile, and it’s your headline that convinces recruiters and hiring managers that your full profile is worth checking out - or not. Why your LinkedIn headline mattersįor starters, why all the fuss over a LinkedIn headline? It’s only a few words long - why is it so important anyway? Next, we’ll provide examples of excellent headlines, and discuss why they’re great. In this article, we’ll talk about the components of a good LinkedIn headline for job candidates who are in the middle of a career change. Though you’ll need to put in a little work to craft a tailored profile and an intriguing headline, getting it right can mean attracting the attention of hiring managers - and ultimately, a dream job in your new industry. Also, keep in mind that you can and should come back and edit or change your headline as you refine your interests or career goals.If you’re considering a career change, professional networks like LinkedIn are your friend. Your headline should be just that, a headline and not a long string of keywords. So again, try to use words that reflect your passion or skills, but don't just fill it with keywords. Remember, the headline area is your first opportunity on your profile to catch someone's eye and let them know what you're about in a quick, succinct manner. Then ask for feedback from friends, family, coworkers, and see which one resonates with them. Whatever your situation may be, take some time now to look at your current headline and think about or jot down some options. ![]() You'll have to decide what you feel comfortable putting here. Maybe something like Creative Director actively seeking employment, or Creative Director open to opportunities. Now, what if you don't currently have a job title or a company that you work for? It's ultimately up to you, but you could try adding a job title that you'd like to have or that you're seeking. She has keywords like Creative Director and web design, but also conveyed some personality by putting in passionate about web design. In Jennifer's example, we kind of have a combination of both. ![]() Or if you aren't primarily concerned with people discovering you, you can use the headline to convey your personality or mission statement. In Jennifer's case, this would be things like Creative Director, web design, marketing, or others. Are you using it as an online resume to share your content knowledge or maybe to network with other professionals? If you want your LinkedIn account to be discoverable, place an emphasis on keywords, words that people will search for on LinkedIn. When editing your headline, think about your current purpose for having a LinkedIn profile. I'll click Save, and we can see the headline has now been updated. So your headline can be used as an opportunity to show off your personality and what you're interested in, while at the same time, adding important keywords that make the profile show up in searches related to those words. I'll just say Creative Director, passionate about web design. ![]() So for example, I'll just make a small change here. It's a chance to tell people who you are and what you do beyond just your job title. Your headline is an important part of your LinkedIn profile and it should reflect the message you're trying to convey. But in this case, I want to scroll back up to the headline area. And as I scroll through, you can see some of the other information we can add or edit here. If you have a name that people often mispronounce, you can log into the mobile app and record yourself pronouncing your name yourself for others to learn. Below that, we have the name pronunciation, but currently, this can only be added through the LinkedIn mobile app. So this is where you can edit the information that appears at the top of your profile, like your first and last name. You can change this at any time though by clicking the pencil button to the right to edit this section of your profile. Your headline defaults to your job title and company that you entered when creating your account. As you can hear on the account we're creating for Jennifer, it already has a headline of Creative Director at Red30 Tech. While your profile picture is one of the first things people will see on your LinkedIn account, your headline is one of the first things they'll read, so you want to make sure it's a good one.
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